What Makes a Successful Auto Dealer?
By Lee McCain
What if you were told that there is a place where you can purchase a new or pre-owned vehicle without the usual, stereotypical car dealership theatrics; the kind of negative experiences that have become ingrained in our car buying experiences over the years? And what if you were given the customer service courtesies that have long become a thing of the past? Finally, what would you say if you were shown a dealership that actually believes that if a customer is truly taken care of in every way—from sales to service—that success for the dealership is a given? Too good to be true? Not in the case of University Chrysler-Dodge-Jeep in Columbia. Ever since Dave Drane and Danny Burks assumed ownership of the impressive lot (one of many locally owned by the University crew) located at 1310 Vandiver Drive, the sales have risen steadily right along with local consumer satisfaction.
Of course, it all starts with a good product. Chrysler has continually improved its product line to the point that they consistently receive some of the highest owner approval ratings in the industry, something that would make Walter Chrysler—who founded the Auburn Hills, Mich. carmaker back in 1925—very proud were he here to see all that his company has accomplished over the decades.
Customers are Everything
But as good as the car may be, it's all about how the customer is treated at the dealership level that ultimately determines the success of a brand. And at University Chrysler customer loyalty is rewarded by attentive service, the ability to deal based on the buying power University has, and by the excellent specials offered at the University service department. For instance, right now University Chrysler-Dodge-Jeep is offering an incredible deal for oil changes. How about this: buy one full service oil change for $39.99 and get three more free. It's an unheard of deal, but one that University is offering as a thanks to all the wonderful customers they've been honored to serve over the years. Customers just like you.
So if you're in the market for the highest quality new or pre-owned vehicle you'll find locally, stop by University Chrysler at 1310 Vandiver Drive in Columbia. You can reach them by phone at . And if you'd care to take a look at their extensive inventory, log on to www.universitysubaru.com and see what's there. Then come in for a test drive. Once you've experienced the University Chrysler way of customer service, no other dealer will do.
Authors Dwight Weaver, Nancy Mcgee, and Lee Mccain Used with permission Copyright lakeozarkbooks.com Randy Dinwiddie Publisher Amerishop.biz